Packaging design for BRAMA fish products. After a short marketing research, we realized that here, in Kazakhstan, we really do not eat enough fish. The lack of confidence in cooking fish as a regular meal was a huge obstacle for many consumers. In Kazakhstan, we are a nation of gourmets who love to eat tasty, so we wanted to show customers how simple BRAMA can be in cooking. We started by creating an eye-catching logo, bold design, using a vibrant color background. Then identified useful elements and included simple recipes that can be used in your own dishes.