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"PIALA GOLD" tea (ZIP LOCK)

LIKE branding agency made the adaptation of the existing design of "Piala Gold" tea brand for the new "ZIP LOCK" package.

The main task was to highlight the benefits of the new packaging, while leaving the old design.

Our specialists together with the client has highlighted some features of this type of packaging, and each of them were seamlessly adapted to the existing design in the form of an additional graphic elements. Accordingly, for the advertising campaign, for each new element there worked slogan explaining to consumers the competitive advantages of the new packaging:

  • Innovative packaging for much longer retaining the flavor and freshness of tea due to the high barrier properties!
  • Repeatedly opening and closing a pack of tea has become much easier thanks to a simple and effective zip!
  • Ergonomic package allows you to conveniently store and use a pack of tea.

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