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"MUMUNYA" milk

Redesign of "MUMUNYA" milk packaging of "Agroproduct" company. 

"Agroproduct" was established in January 1996 in order to organize the production of good quality and cheap dairy products.

Prior to redesign, "MUMUNYA" had an acceptable sales performance and generated audience of consumers. Therefore the task was to update the design, making it more modern but recognizable, to save the audience of loyal customers. Redesign was evolutionary. Packaging keeps its continuity: the usual form was given a new breath. Increasing the share of "MUMUNYA" brand in UHT milk market almost by a factor of 2 proves that the packaging has become more modern and attractive to consumers.

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