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"JOS" juice (TURKMENISTAN)

A new packaging design of "JOS" juice for IE "Parahat".

Individual Enterprise "Parahat" is a modern high-tech enterprise manufacturing natural juices and nectars, iced tea drinks, mineral water and sausage products in Turkmenistan. The company was founded in 1993.

The specialists of LIKE advertising agency was tasked to refresh brand, to make it more colorful. There was necessary to emphasize the eco-friendly property of the product while creating packaging design.

As the main design element we selected large images of leaves of fruit trees and bushes at the background of fruits texture. The final design has turned "juicy" and "delicious", which was confirmed by focus groups while selecting the final version.

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