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Golden Fish

In the spring of 2012, LIKE branding agency introduced a competitive project at Kiev International Advertising Festival (KIAF). 

KIAF is the top event for the advertising market in Ukraine and one of the leading European festivals in the field of advertising. The annual event brings together more than 1,500 works from leading advertising agencies, 500 guests, about 100 prominent representatives of the jury - participants from more than 20 countries.

We have developed naming, creative concept of the brand, shaping and a packaging design.

What comes to mind when you hear the word "canned"? Remember? Now you can safely delete the file from your mind, because this product breaks all the stereotypes. Canned seafood, not only can, but also, without any doubt, should be natural, tasty, fresh and only excellent quality. As from the hook! The original form of packaging highlights the product on the shelf, focusing attention on it and stressing the premium quality content.

According to results of competition, the work included in the short list while selecting the winners in the category "Packaging Design"

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